Wild Bloom Tea
Project Overview
Wild Bloom Tea
Project Overview
Wild Bloom Tea is a premium botanical tea and wellness lifestyle brand created for the U.S. market.
The brand is designed for modern consumers seeking moments of calm, beauty, and connection with nature. It covers the following metaphors:
- Wild botanical flowers gathered from nature
- Pollinators that support flourishing ecosystems
- Artisanal tea craftsmanship
- Pages from a watercolor journal
- Pressed flowers between sketchbook pages
- Morning light through greenhouse glass
- Organic tea ingredients displayed as discoveries
Together they create a brand that celebrates calmness, biodiversity, and the beauty of slow living. By blending organic tea, handcrafted watercolour illustrations, and digital ex
Wild Bloom Tea
Project Overview
Wild Bloom Tea
Project Overview
Wild Bloom Tea is a premium botanical tea and wellness lifestyle brand created for the U.S. market.
The brand is designed for modern consumers seeking moments of calm, beauty, and connection with nature. It covers the following metaphors:
- Wild botanical flowers gathered from nature
- Pollinators that support flourishing ecosystems
- Artisanal tea craftsmanship
- Pages from a watercolor journal
- Pressed flowers between sketchbook pages
- Morning light through greenhouse glass
- Organic tea ingredients displayed as discoveries
Together they create a brand that celebrates calmness, biodiversity, and the beauty of slow living. By blending organic tea, handcrafted watercolour illustrations, and digital experiences, the brand transforms tea drinking into a creative self-care ritual.
experience.
Visual Brand Identity
Visual Brand Identity
For this project, I designed a brand identity that feels premium,
yet approachable through soft pastel colors, botanical illustrations, biodiversity, and a calming digital experience.
My Role in the Project
- brand visual identity direction
- TA & competitor research
- watercolor & vectorized botanical illustrations
- logo design
- landing design and UI design
- brand animations
Visual Brand Identity
Visual Brand Identity
For this project, I designed a brand identity that feels premium,
yet approachable through soft pastel colors, botanical illustrations, biodiversity, and a calming digital experience.
My Role in the Project
- brand visual identity direction
- TA & competitor research
- watercolor & vectorized botanical illustrations
- logo design
- landing design and UI design
- brand animations
Brand Strategy
1. Wellness is the main purchase driver.
Consumers increasingly choose tea for stress relief, relaxation, digestion, and overall wellness. Botanical ingredients are becoming more important.
2. Premium tea is positioned as a self-care experience.
Packaging, storytelling, and ritual matter. Premium is about experience, not only ingredients.
3. Organic and sustainability are credibility signals.
Younger consumers especially expect transparency around sourcing and environmental practices.
4. Social media strongly influences discovery.
Instagram, TikTok, and Pinterest are major discovery channels for premium beverages and wellness products.
Brand Strategy
1. Wellness is the main purchase driver.
Consumers increasingly choose tea for stress relief, relaxation, digestion, and overall wellness. Botanical ingredients are becoming more important.
2. Premium tea is positioned as a self-care experience.
Packaging, storytelling, and ritual matter. Premium is about experience, not only ingredients.
3. Organic and sustainability are credibility signals.
Younger consumers especially expect transparency around sourcing and environmental practices.
4. Social media strongly influences discovery.
Instagram, TikTok, and Pinterest are major discovery channels for premium beverages and wellness products.
Moodboard
Moodboard
Mood
board
Mood
board
Grid & Layout
Inspiration
Grid & Layout
Inspiration
Grid & Layout
Inspiration
Grid & Layout
Inspiration
Illustration Process
Illustration Process
Design System
Design System
Mobile Screens
Mobile Screens
Mobile Screens
Mobile Screens
Blending my artistic vision with your business goals.
Blending my artistic vision with your business goals.
Have a Project
in Mind?
Have a Project
in Mind?
Have a Project
in Mind?
Let's create something thoughtful together!
Let's create something thoughtful together!
Let's discuss your idea and create something meaningful together.
All rights registered.
Created by Ageniya Kislaya, 2026.
